Jockey

Jockey has been a trailblazer in men’s underwear ever since creating the men’s brief in 1934. Eight decades later Jockey is still showing them while expanding their family.

By: Joshua Conner

I first became a fan of Jockey, after I learned about how they pioneered the men’s brief. I really became a fan of the brand, after they sponsored the Men’s Health Ultimate Guy Search contest, it was a collaboration of my two favorite things men’s attire and Men’s Health Magazine.

Jockey is an industry leader in men’s underwear, activewear, thermals and culture. They are sold in numerous retailers including Macy’s, Lord & Taylor, Belk, & Target to name a few. They have inspired the masses with there Show Em & Jockey Being Family campaigns. Jockey has also had a diverse repertoire of brand ambassadors. Baltimore Orioles All Star Jim Palmer,  American model & actor Aaron O’Connell, former football quarterback & baseball outfielder for the New York Mets Tim Tebow, USMC Vet Chris Van Etten, Actor Remi Adeleke & most recently Pro Dog Rescuer Zach Skow. Jockey also has a great social media presence, with over 73,000 followers on Instagram.

Kennedy Gilbertson is a Jesus follower, father, financial professional, freelance: fashion, fitness, and runway model, internationally published & avid wearer of Jockey underwear.

Gilbertson first Jockey product was the underwear three years ago, but what is his preference?

“Boxer briefs,” he says.

How does Gilbertson #showem?

“I guess how I show em is by how I conduct myself in all my everyday affairs, how I live, and the message that I give to people. I mean, you follow me on my social media,  I try to be as: transparent, honest, and open as I can about my life-like my past & what’s currently going on in my life. Really that’s the thing about life, it happens, whether that’s good, bad or indifferent. I think with the social media age we are in today, a lot of people try to paint a pretty picture that everything is rainbows and butterflies and that’s just not true, it’s not real life.

I think by being authentic, transparent and showing people who you really are, they can relate to you. I think that helps break down barriers and cross over boundaries and that helps connect with people,” said Gilbertson.

If Gilbertson could try another Jockey product, what would it be?

“You know, living in Minnesota, thermals would probably be a good this time of year. I could say probably sleepwear or activewear. My daughter gives me a hard time, being a fashion and fitness model, because I rarely wear the clothes. I rotate about 3 shirts, t-shirts, shorts and activewear. I have a closet full of clothes, but I am always looking for something comfortable. I’m at the office during the day and at the gym, at night, I’m with the kids, so I like being in comfortable clothes. So I think athleisure or sleepwear, something that’s comfortable,” said Gilbertson.

You can purchase Jockey at jockey.com & follow them on Instagram @jockey.

You can like Kennedy Gilbertson on www.facebook.com/kennedygilbertson and follow him on Instagram @thekennedyJames

Extra Content: If Kennedy could make a commercial about Jockey what would it be about? Follow me on Facebook and Instagram @MrJoshuaConner to find out.  

Myself and my website are not affiliated or endorsed by Jockey