Ben Petersen

I recently had an opportunity to speak with Oregon’s top notch financial advisor & sponsored athlete.

By: Joshua Conner

Ben Petersen is a financial advisor for Kalyx Capital Management & sponsored athlete for: bodycor, isolator fitness, repwear fitness, physiq apparel, cut above clothing, alter ego fitness and fit addict from Bend, Oregon.

What is a day in the life of Petersen like?

“Let’s see, so I wake up in the morning. I’m a financial advisor & I have my own practice. I work out of a home office and I have an office downtown. So I’ll typically wake up, pretty early and do some training, and then get on top of some urgent business tasks. Once that’s done, I’ll get breakfast, I have a 2 year old son, and my wife, she’s pregnant, so I’ll have breakfast and hang out with them a little bit. Then, I’ll go to the gym if I can, I like to get there relatively early, so I’ll have some energy. It’s something that I like to do always. Then, I usually go to my office downtown and deal with less pressing matters and catch up on the back end of things,” said Petersen.

Petersen says that, “Progress”, would be the title of his life story, but who would play him in a movie?

“Well, if there was an actual Benjamin Button disease, then Brad Pitt could go back in time and his younger version could actually portray me, no I’m just kidding. I don’t really know, haven’t really given that much thought, I’m going to have to say Christian Bale,” said Petersen.

What is one quality that Petersen would like to leave his children?

“One quality that I would want for them, I guess is just to be motivated in life and to be realistic. I want them to see everything as clearly as possible and not to be manipulated. I just want them to know to work hard, have faith, and to be motivated,” said Petersen.

What was Petersen’s most memorable year?

“Well up until now, I always kind of feel it’s my most memorable year. 5 years ago, I moved back to my hometown to start my business & I moved with my wife, we weren’t married at the time. Then, we were married in 2015, I had my son in 2016, and I moved from Morgan Stanley and started my business last year and this year we are having another child. So, every year has been pretty memorable, especially 2016, because it was the birth of my son,” said Petersen.

If Petersen’s mantra was a hashtag, it would be #staypositive.  

“I just think it’s crucial and often the correct perspective. I try to be realistic, but I think you’re only helping yourself and others when you maintain a positive attitude,” Petersen says.

What are Petersen’s underwear preferences?

“I would say boxer briefs. My wife got me this pair, I think there called Mack Weldon, and they are really great and really comfortable. Another one I bought is called Stance. I was running out on a vacation at Disneyland, and brought them in the Countdown Disney section at like a surf shop. Those are great too,” said Petersen.

What was Petersen’s experience like working out with TJ Hoban?

“It’s been fantastic, he really dialed me in on the diet. I kinda felt like I knew a good deal before this, and he just proved to me that I have a lot to learn on the diet aspect. He is just a really humble guy, accessible,  and he has had a phenomenal career. It’s kind of interesting, because I talk to him pretty much every day. Looking back, I wasn’t really aware of it, but I came across him or his image a number of times, even before getting in touch with him.

I remember, I had the Arnold Schwarzenegger Encyclopedia of Bodybuilding,  and he was in the abs section of course. I didn’t know who he was, but he was ripped and had this good look, to that was the most desirable physique. I saw the Perfect Physique documentary and I am a big It’s Always Sunny in Philadelphia fan, so that’s kind of where I first recognized him. It’s been a pleasure to able to talk to him, and I hope it continues,” said Petersen.

What is one sentence would he like people to use to describe his financial advising?

“I would say just adding value, and always putting my client’s interests before my own. That’s how I am able to grow, I’ve never lost a client, and getting a lot of referrals that’s how I grow. I don’t really do a lot of marketing. I think it’s just because, I really pry myself on operating with integrity and honesty, keeping up on everything and making sure I am serving them as well as I can and just putting their interests first,” said Petersen.

What does Petersen enjoy most about financial advising?

“I have always been really interested in business and investing, and when I graduated I just wanted to have a career that I: enjoy, would be sustainable, and it was very important to me that I felt like I was doing something positive and adding value to people’s lives. I just wasn’t selling a product or service, that I didn’t believe in. It has been great helping people achieve their goals : whether it’s retirement, charitable giving, putting their kid through college, or taking care of their elderly parents, it’s just nice to see that. I have help people to accomplish their goals, money is an important thing in life, and we can’t get around it so,” said Petersen.

Extra content: If Ben Petersen could travel with anyone died or alive, who would it be and where would they travel to? Find out by following me on Facebook and Instagram @MrJoshConner to find out.

You can follow Ben Petersen on Instagram @bpetersen541 and find out more about his financial advising at

#ChiFitExpo Success!

By: Joshua Conner

OrangeTheory Fitness
Me testing the Orange Theory Fitness Rover Photo By

On June 9-10, 2018, presented The Fit Expo ™ Chicago, sponsored by Subway Restaurants at the Donald E. Stephens Convention Center in Rosemont, Illinois. The Fit Expo ™ Chicago was a great success with social media integration, familiar faces and an opportunity that took this intrepid blogger out of his comfort zone.

For $25 Saturday or Sunday, or a $40 weekend package, you will receive access to free samples, classes, cash winning competitions, seminars, and celebrity guests photo ops.

In my prior years of covering The Fit Expo ™ Chicago, my primary motivation was to get celebrity guests interviews. This year, I decided to take a more immersive approach, and give a brief highlight reel of some of the best moments that you can discover at the expo.

The fanfare of The Fit Expo ™ actually began before you even entered the door. Besides, the ticket deals you find by following the special guests on social media, attendees were encouraged to download the Fan! Guru application. The application really helped me get a preview of the great events and information on the special guests expected to arrive. The other pre-show sign up offering was the, “WBFF Workshop: Posing Class & Fitness Modeling Success Seminar” taught by TJ Hoban and Caroline De Campos. My intention for signing up was for an immersive reporting experience, little was I aware I was able to have a fun opportunity to explore outside of my comfort zone.

During the WBFF Workshop: Posing Class & Fitness Modeling Success Seminar is where the fun began. Not only was it taught by Bodies of Work: Volume 6 first couple TJ Hoban & Caroline De Campos, it also had a special guest consultant WBFF Pro Fitness Model Dusten Nelson. Which was a pleasant surprise because Dusten is one of my social media followers.

"WBFF Workshop: Posing Class & Fitness Modeling Success Seminar lead by T.J. Hoban and Caroline De Campos with special guest Dusten Nelson
Photo/Screenshot from Dusten Nelson’s Instagram Stories

It began with the posing class at Main Stage C. It was gentleman first and then ladies. An observation made was this was the first time there were more gentleman than ladies. After some encouragement from Dusten and TJ, I decided to press my luck. I always understood that showing a physique takes work, however I never knew how much mechanics and personality come to play.

“Quarter turn, half turn, and abs pose,” were just some of the many nuggets of wisdom that Dusten taught the guys as he instructed us on how to look ornamental and functional with style and substance.

During the Fitness Modeling and Success Seminar, TJ Hoban and Caroline De Campos enlightened the audience with many golden nuggets of wisdom about the WBFF, social media and the fitness industry.

Joshua Conner, T.J. Hoban, and Caroline De Campos
Me, T.J. Hoban, and Caroline De Campos Photo courtesy of T.J. Hoban and Caroline De Campos

“Looking your best, having the best pose and eluding your best confidence,” said TJ Hoban on the keys of success for the WBFF.

“We are a family, we support each other and help each other,” said Caroline De Campos.

After the seminar, TJ and Caroline had a photo-op, which included Instagram story shout outs.

Social media played a huge role in the Fit Expo ™ this year. Whenever you went to a celebrity guest booth, not only could you get a selfie, they also asked your Instagram handle to give you a shout out.

One celebrity guest who had two days of long lines to get a photo-op was the motivated, brawny and charismatic Brad Castleberry. What made the Castleberry experience so unique, is how he had a meet and greet with every fan, before every photo.

Joshua Conner & Brad Castleberry
Me and Brad Castleberry Photo courtesy of Castleberry Nutrition

In addition to the photo ops, exhibitor booths also gave great experiences.

From competing for an Amazon gift card at the Orangetheory Fitness ® booth, or tasting delicious electrolyte tea from Honest Tea ® .

Vendor Spotlight Honest Tea
Vendor Spotlight Honest Tea Photo by

Ironically, the Fit Expo ™ is a great place to get a cup of iced coffee. Adam Von Rothfelder Strong Coffee Company, offered either a hot cup or cold brew of their delicious healthy coffee.

Joshua Conner and Adam Von Rothfelder
Photo courtesy of Strong Coffee Company

You never know who you will meet at The Fit Expo ™. While taking the Nordic Track challenge at Gideon Akande booth, I ran into a former co-worker from my Command Center security days Abraham Elias (Fit Ops Foundation).


“You never know who you are going to see at The Fit Expo ™,” said Gideon.

One of the most powerful mantras came from Corporate Wellness Speaker and one of the stars of Netflix “The Perfect Physique” film David Morin.

“Focus, intention and action,” said David, during the Meet the All Star Cast of The Perfect Physique film seminar Q and A.

I was grateful to have the opportunity to cover the Fit Expo ™.

Joshua Conner & Matt Christianer
Me and Matt Christianer Photo courtesy of Matt Christianer

The Fit Expo ™ will be coming to San Jose, California on July 21-22, 2018. You can buy tickets here: 

You can also RSVP for the Official WBFF Workshop: Posing Class & Fitness Modeling Success Seminar taught by TJ Hoban and Caroline De Campos here:

I would like to thank Sydney Redisch, Sales and Marketing Coordinator for The Fit Expo, who allowed me to cover The Fit Expo Chicago for my third year.