I recently had an opportunity to speak with Nate Bianchi, Chicago’s data analytics ace & witty Instagram bio creator.
By: Joshua Conner
I have always been inspired by Nate Bianchi, associate director of marketing sciences at OMD USA, personally & professionally.
Professionally, when Bianchi posted his computer science resume on the job site Monster, he received a call back 5 days later, and was later hired by a marketing agency. Personally, Bianchi has even collaborated with renowned fashion designer Richard Dayhoff as well as photographer and model scout Joem Bayawa, to produce some epic photos.
A day in the life of Bianchi begins early in the morning, around 6 or 7 am. He gets up early so he can have some self investment time.
“You should always give some time to yourself, before you give your time to your job or to someone else,” said Bianchi.
Bianchi then does some work around the house, take care of emails, and heads to the office. He is usually at the office by 9am, with a quick lunch at 11:30 am or noon. He is normally out of the office by 6pm, although he tends to have some late nights at work. After he comes back home and regroups, Bianchi heads to the gym at around 8 or 8:30 pm, and works out for a couple of hours. He then comes back home, after his work out, and relaxes before going to bed, to prepare for the next day.
“Sometimes, I stay at work until 10:00 at night, but for the most part, I try to give myself free time before I go to work in the morning and in the evening as well,” said Bianchi.
Bianchi passion for computer science and data, was passed down from his father. Bianchi’s father taught him how to program and gave him a computer with Windows 3.1, when he was in high school.
“I bet you can say primitive by today’s standards, but for that period it was very advanced,” he said.
Bianchi continued to pursue programming in high school and college. He ended up getting involved in the computer science side of marketing.
“So I went to college and was a computer science major like my dad, and got my degree. I came back to Chicago, put my resume on Monster.com, and a marketing agency called me 5 days after I put up my resume,” he said.
Although he planned on only staying with the company for a couple of years, he ended up staying for 11 years.
“Once you’ve been in an industry for 11 years, it’s hard to do something different. You have a lot of experience, and a lot of just working in that industry, and you just know that industry so well. So I left there after 11 years, and got some different jobs within different marketing agencies around the city,” he said.
Bianchi likes how even though he has worked for a lot of different marketing agencies, all of them have been very data intensive and focused on data analytics.
How does Bianchi measure success?
“I think success is relative to everyone. I think different people have different standards for success that they set for themselves. Different people will get different opportunities,” he said.
Bianchi explained that you can’t compare yourself to other people success and it’s really about the distance you have traveled. Bianchi also explained that happiness is another important aspect of success.
“I think a lot of people find a lot of success in the world and they make a lot of money, but they spend their entire lives: at the office, on the road or in the airplane traveling for work. They don’t do the things in life they really want to do and their miserable their whole lives the whole time, their doing it. So while they look at their material possessions and be very successful at what they do, they’re not really happy and they’re not really doing what they’re enjoying. So I think happiness and satisfaction is the measure of success as well,” said Bianchi.
How does Bianchi come up with such witty Instagram bios?
“I don’t know, you know it just kind of pops into my head. You know my friend Ryan Chiaverini, and you know a couple of my other friends. We trade memes, even a meme for a meme. I mean not all day, but during the course of the day, we just trade funny memes online back and forth on Instagram and laugh at them. So I feel like humor is very contagious and laughter is very contagious. When your trading all these witty, happy statements with each other, funny things kind of pop into your head.
The other thing is I love Seinfeld, it’s probably my favorite show of all time. I’ve probably seen every episode at least 3 or 4 times. So I like that kind of humor and try to immerse myself in that sort of thing. If you have a bad day, or what have you, you just need a half an hour of Seinfeld to make you feel better about things, and kind of lift your spirits a little bit. I think it’s just a result of having funny friends and being in front of lots of funny topics, like that. After awhile you start to think of funny things yourself,” said Bianchi.
Who does Bianchi think would play him in a movie?
“I know who would play me, Ben Stiller, because people tell me I look a lot like him. I watch his movies, and it just freaks me out, because the way he acts, the the things that he does and his mannerisms are just things I do,” said Bianchi on his celebrity twin.
Extra Content: If Nate Bianchi’s mantra were a hashtag, what would it be? Follow my Facebook fan page https://m.facebook.com/mrjoshuaconner & Instagram https://www.instagram.com/mrjoshuaconner/ to find out.
You can follow Nate Bianchi on Instagram @nate.pack