By: Joshua Conner
On June 9-10, 2018, Bodybuilding.com presented The Fit Expo ™ Chicago, sponsored by Subway Restaurants at the Donald E. Stephens Convention Center in Rosemont, Illinois. The Fit Expo ™ Chicago was a great success with social media integration, familiar faces and an opportunity that took this intrepid blogger out of his comfort zone.
For $25 Saturday or Sunday, or a $40 weekend package, you will receive access to free samples, classes, cash winning competitions, seminars, and celebrity guests photo ops.
In my prior years of covering The Fit Expo ™ Chicago, my primary motivation was to get celebrity guests interviews. This year, I decided to take a more immersive approach, and give a brief highlight reel of some of the best moments that you can discover at the expo.
The fanfare of The Fit Expo ™ actually began before you even entered the door. Besides, the ticket deals you find by following the special guests on social media, attendees were encouraged to download the Fan! Guru application. The application really helped me get a preview of the great events and information on the special guests expected to arrive. The other pre-show sign up offering was the, “WBFF Workshop: Posing Class & Fitness Modeling Success Seminar” taught by TJ Hoban and Caroline De Campos. My intention for signing up was for an immersive reporting experience, little was I aware I was able to have a fun opportunity to explore outside of my comfort zone.
During the WBFF Workshop: Posing Class & Fitness Modeling Success Seminar is where the fun began. Not only was it taught by Bodybuilding.com Bodies of Work: Volume 6 first couple TJ Hoban & Caroline De Campos, it also had a special guest consultant WBFF Pro Fitness Model Dusten Nelson. Which was a pleasant surprise because Dusten is one of my social media followers.
It began with the posing class at Main Stage C. It was gentleman first and then ladies. An observation made was this was the first time there were more gentleman than ladies. After some encouragement from Dusten and TJ, I decided to press my luck. I always understood that showing a physique takes work, however I never knew how much mechanics and personality come to play.
“Quarter turn, half turn, and abs pose,” were just some of the many nuggets of wisdom that Dusten taught the guys as he instructed us on how to look ornamental and functional with style and substance.
During the Fitness Modeling and Success Seminar, TJ Hoban and Caroline De Campos enlightened the audience with many golden nuggets of wisdom about the WBFF, social media and the fitness industry.
“Looking your best, having the best pose and eluding your best confidence,” said TJ Hoban on the keys of success for the WBFF.
“We are a family, we support each other and help each other,” said Caroline De Campos.
After the seminar, TJ and Caroline had a photo-op, which included Instagram story shout outs.
Social media played a huge role in the Fit Expo ™ this year. Whenever you went to a celebrity guest booth, not only could you get a selfie, they also asked your Instagram handle to give you a shout out.
One celebrity guest who had two days of long lines to get a photo-op was the motivated, brawny and charismatic Brad Castleberry. What made the Castleberry experience so unique, is how he had a meet and greet with every fan, before every photo.
In addition to the photo ops, exhibitor booths also gave great experiences.
You never know who you will meet at The Fit Expo ™. While taking the Nordic Track challenge at Gideon Akande booth, I ran into a former co-worker from my Command Center security days Abraham Elias (Fit Ops Foundation).
“You never know who you are going to see at The Fit Expo ™,” said Gideon.
“Focus, intention and action,” said David, during the Meet the All Star Cast of The Perfect Physique film seminar Q and A.
I was grateful to have the opportunity to cover the Fit Expo ™.
The Fit Expo ™ will be coming to San Jose, California on July 21-22, 2018. You can buy tickets here: https://www.thefitexpo.com/TFESJ_tickets.shtml.
You can also RSVP for the Official WBFF Workshop: Posing Class & Fitness Modeling Success Seminar taught by TJ Hoban and Caroline De Campos here: http://www.tjhoban.com/events.
I would like to thank Sydney Redisch, Sales and Marketing Coordinator for The Fit Expo, who allowed me to cover The Fit Expo Chicago for my third year.